Alchemy Bicycles SoCal Demo Center

We are extremely excited to announce an extended partnership with Alchemy! is now the Alchemy Bicycles SoCal Demo Center.

The demo center will launch with a full size run of the EWS proven Arktos 29.
Arktos ST models will be available for demo later this summer.

Utilizing The Bike Company as the new Alchemy Demo Center will provide clients unmatched attention to detail on setup.

Alchemy Bicycles SoCal Demo Center

Our expert staff is led by Alchemy EWS mechanic Joe Binatena. A world level mechanic, Joe’s understanding of setup as well as personality on the Alchemy bikes is unmatched.

As the long time owner of Joe understands exactly what clients are looking for before and after the sale. BikeCo’s after sales service dialing  in fit and suspension setup is unmatched. We work with our clients to ensure your new bike is everything you dreamed it would be.

Get answers on your sizing, setup and suspension questions. Work with our team to understand which Arktos is right for your current riding as well as future aspirations.

Since our team has a thorough understanding of the Sine Suspension system we can walk you through it’s on trail personality to help you spec the right suspension for your riding.

After all, where else can you demo a class leading mountain bike – with access to the same experts who work with their pro racers?  Without a doubt the team at BikeCo will dial in your demo. Additionally our team will go over your notes post ride to help you define positives and things to improve. This allows riders to characterize performance based on chassis, spec, setup, etc rather than being left in the dark wondering what exactly they felt during the ride.



The Bike Company is located at 21098 Bake Parkway #112  Lake Forest, California. We are easily accessible from the 5 and 405 freeways as well as the 241 Toll Road.

Riders scheduling half or full day demos can easily enjoy a variety of trail networks within 45 mins of our shop.

Some popular rides include the OC Parks:
Aliso Woods Park
Laguna Coast Wilderness Park
Santiago Oaks Park
Whiting Ranch Wilderness Park

In fact, a fun Whiting Ranch or Whiting / Luge lap can launch from the shop (or drive a few minutes to cut out some river trail miles).

Other great rides in the Cleveland National Park include:
The Luge
San Juan Trail (unquestionably a “must-ride” bucket list type trail fyi)

(Unfamiliar with the area? Ask our staff and they will point you in the direction of trails you’ll enjoy.)

Looking for more details? Reach out to our sales staff today for availability and scheduling. 

More unique Alchemy advantages from

Ready to pencil out your dream Alchemy Build? Spec a custom Alchemy Arktos 27.5,  29 or Arktos ST. 

Want to take your bike to the next level? Use our Alchemy Color Visualizer to take advantage of the US made custom color options.

Compare geometry of the Arktos 29 as well as 27.5 with other class leading bikes!