New Wheels, New Personality – Handbuilt Wheels by BikeCo

We often talk to clients about where the “personality” of their bike comes from. Frame, of course. Suspension setup, yup. The right cockpit and brakes, definitely. Wheels. Wheels and tires will create and shift personality more than just about any other aspect (being on the wrong frame / suspension will kill riding personality as well). Let’s take a look at the advantage of Handbuilt Wheels by BikeCo.

Even having worked at BikeCo for so many years I will admit I am guilty of riding product into the ground from time to time. Looking back, my last set of wheels had been begging to be put out to pasture well before I finally gave up on them. Continue reading New Wheels, New Personality – Handbuilt Wheels by BikeCo